Hootsuite

Overview

Development stage

DeployedSource: c) Deployed – The use case is being actively authorized or utilized to support the functions or mission of an agency.

High-impact designation

Not high-impactSource: c) Not high-impact

Impact justification

Does not produce an output that serves as a principal basis for decisions or actions with legal, material, binding, or significant effect on any of the individuals or entities identified in OMB-25-21.

Start date

2009-10 (month precision)Source: 10/2009

Withheld from public reporting

NoSource: a) No

Mission

Topic area

Administrative Functions

Operational functions

No function tag matched Derived by keyword rules; see methodology

Problem the AI is intended to solve

Optimizes social media posting

Expected benefits

PAO uses Hootsuite to schedule and manage social media products. Hootsuite also includes AI-powered social listening features, but PAO does not use those features. It can advise on when the best time to post would be for maximum engagement, which will help promote our message.

System outputs

Recommendations about date and time to publish content

Technology

AI classification

Natural language processingSource: Natural Language Processing: AI that processes, interprets, and shares information in human language.

System name(s)

Redacted for cybersecurity purposes.

Custom-developed code

No

Public source code

Not reported

Sourcing

How it was built

Purchased from vendorSource: a) Purchased from a vendor

Vendor (as reported)

Hootsuite

Vendors (standardized)

None on the standard list

A vendor is the supplier named by the agency. It does not identify the underlying model or AI technology.

Data and privacy

Involves PII

Yes

Privacy Impact Assessment

Not reported

Authorization to Operate

Yes

Demographic features

k) None of the above

Training and evaluation data

The case owner relied on DOJ AI governance practices to select and prepare data, as well as evaluate performance.

Federal Data Catalog

Not reported

Governance

0 of 8 minimum-practice questions answered. A blank answer means the agency reported nothing; it does not mean the practice is absent.

Potential impacts and how they were identified

Not reported